A growing number of players in the luxury industry like Vacheron Constantin, LVMH and Farfetch are embracing blockchain technology, marking a significant shift in the market towards the use of new technologies that could have far-reaching implications. How blockchain marketing is changing the luxury game As blockchain technology evolves, the internet of things (IoT) is… Continue reading 5 Ways Luxury Brands Use Blockchain Marketing To Level Up Their Game
Category: Luxury Brands
It’s Only A Matter of Time Before Luxury Adopts Cryptocurrency, NFT, and Blockchain
After a number of false starts, cryptocurrencies — headed by Bitcoin — could be here to stay. It is uncharted territory for the luxury fashion industry, but momentum might grow quickly. Cryptocurrencies can act as social tokens, building community and loyalty. The big leap is to take this concept from tech circles into more mainstream… Continue reading It’s Only A Matter of Time Before Luxury Adopts Cryptocurrency, NFT, and Blockchain
